Why should businesses use Google 360° Photography?
Nowadays, first impressions are more important to visiting a business. Consumers want to see what a company looks like before they choose to shop there, and that’s precisely what Google 360 photography provides. It provides potential customers with a virtual walkthrough of your space, straight on Google Maps and your Google Business Profile, making your company more interesting and credible.
Why use Google 360° photography?
1. Increase trust and transparency.
Customers are more likely to walk into a business if they can view a 360-degree virtual tour. This enables customers to tour your location, providing them with confidence and the proper expectations before arrival.
2. Boost engagement.
360 photo listings get many more clicks and engagements compared to static image listings. The interactive nature makes potential customers spend more time with your brand online
3. Enhance local SEO.
Google favors full and active business profiles by incorporating 360 photography; your business is more likely to rank higher in local search results and put you ahead of the competition.
4. Reveal your brand personality.
From gyms and restaurants to salons and retail stores, 360 tours bring attention to your ambiance, layout, and aesthetics. This allows customers to engage with your brand more deeply.
5. Increase conversions.
A virtual tour will frequently be the difference between a person browsing versus a person booking, reserving, or stepping through your door.
Conclusion:
Google 360° photography is not only a visual enhancement, it’s an advertising tool that establishes credibility, drives engagement, and opens doors to greater visibility. If you want to bring in more local business and become more visible online, including a virtual tour on your Google Business Profile is a wise investment.
